Cookie Policy


1. Introduction

This Policy has been prepared by The Midcounties Co-operative Limited (the “Society”, “We”, “Us”), a society registered under the Co-operative and Community Benefit Societies Act 214, with registration number 19025R.

The Policy applies to the Society’s website and its subsidiary trading businesses’ websites (hereinafter collectively referred to as “Our Websites”), namely:

For more information regarding the cookies on the co-op Pharmacy website, please click here.


2. What Are Cookies

As is common practice with almost all websites, Our Website also uses cookies, which are tiny files that are downloaded to your computer or device to improve your experience.  This Policy describes what information these cookies may gather, how We use it and why We sometimes need to store these cookies.  We will also share with you how you can prevent these cookies from being stored on your device, however you should know that disabling cookies may downgrade or 'break' certain elements of functionality when visiting a website.

We will never store your personal data in a plain text cookie. We may store personal data in a secure, encrypted cookie, which can only be read by our servers.

There are three types of cookies: session, persistent, and third-party.  These virtually invisible text files are all very different.  Each with their own mission, these cookies are made to track, collect, and store any data.

Session cookies have a short lifetime and are deleted when you close your browser. These may be used for example to remember what’s in your shopping basket, or to anonymously track your interactions with Our Website to give Us a better idea of how visitors are using it.

Persistent cookies will stay on your device until they reach their expiry date. For example, cookies designed to remember your login name when you revisit Our Website.

Third-party cookies come from websites and services We may be embedding in Our Website, such as Google Analytics, Facebook, Twitter, LinkedIn, YouTube, Google Maps etc.

We also use cookies and similar tools, known as web beacons or web bugs. A web beacon is a clear picture file used to keep track of your navigation through a single website or a series of websites. They are normally used by any website that uses third-party traffic monitoring and tracking services. Web beacons are generally used in connection with cookies to gain an understanding of how users navigate through and process the content contained in Our Website.   For example, We may use web beacons to track how you travel through Our Website. This information might help Us to make network browsing more efficient and easier on Our Website.

We keep a record of page views which is logged automatically by our server. The data We collect includes your Internet Protocol (IP) address, the page you visited and the website that may have referred you to ours. These records are kept for up to 3 months.

We also collect some site statistics such as access rates, page hits and page views. You should know that We are not able to identify any individual from traffic data or site statistics, as these are collected anonymously.


3. Cookies Used on Our Website

Cookie Name





Allows Us to remember who you are across page visits.



Allows Us to hide our cookie policy popup for users who click ‘Accept’.

Midcounties.Auth, Midcounties.Auth.Ex,


Allows you to sign into Our Website.



Ensures your security whilst using Our Website.



A marker to determine if your global sign in credentials have been checked to allow Us to automatically log you into Our Website using your signed in Society’s account.



Allows you to sign in using your Society’s account and be logged in automatically on Our Website.


4. Third-Party Cookies Used on Our Websites

As mentioned earlier in this Policy, these are cookies used by social network sites (e.g. Facebook, Twitter, LinkedIn, YouTube, etc.), which may use information about your visit to target advertising to you on their websites.   Third-party cookies such as these are set by a domain other than ours, and therefore We have no control over the dissemination of these types of cookies.  For this reason, We recommend that you check the third-party websites for more information about these cookies and familiarise yourself with their Terms & Conditions.

Third-party suppliers and/or advertisers, carefully selected by Us, may use information on your visit so that they can present you with adverts that you may be interested in.   By using Our Websites, you agree that We can place these types of cookies on your device.

We use adverts to offset the costs of running Our Websites and provide funding for further development. The behavioural advertising cookies used by Our Websites are designed to ensure that We provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.   Several partners advertise on our behalf and affiliate tracking cookies simply allow Us to see if our customers have come to Our Websites through one of our partner sites, so that We can credit them appropriately.

These are the types of third-party cookies used on Our Websites:

Service/Cookie Name



Google Analytics

_utma, _utmb, _utmc, _utmz, _ga, _gid, _gat


Google Analytics uses "cookies", which are text files placed on your computer, to help Us analyse how users use Our Websites. The information generated by the cookie about your use of Our Websites (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of Our Website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.  You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of Our Websites.  By using Our Websites, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You can find out more about this service at



We may embed videos from a YouTube channel and this may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To find out more please visit

Google Maps


In some sections of Our Websites We use Google Maps to allow you to search by location. To learn more about how Google uses this information, please visit



We use Twitter widgets on some pages to show our Twitter timeline within Our Websites. For more information on how Twitter widgets use cookies, see

_aw_m_***** (Where **** is the Advertiser's Awin ID e.g. _aw_m_1001)


Used for Strictly Necessary journeys where the consumer must receive a desired service from the measurement of the journey. The visitor's consent status is only used for that specific journey. Each new journey will include the consumer's latest consent preference.


Google Analytics is one of the most widespread and trusted analytics solution on the web.  It helps Us understand how you use Our Websites, and ways that We can improve your experience. These cookies may track things such as how long you spend on Our Websites and the pages that you visit so We can continue to produce engaging contents for you.

The social media buttons and/or plugins We use on Our Websites allow you to connect with your social network in various ways.   For these to work the social media sites listed in the table above will set cookies through Our Websites, which may be used to enhance your profile on their website or contribute to the data they hold for various purposes outlined in their respective privacy policies.  We recommend you visit their websites for more information (links provided in the table above).

Third-party suppliers We engage for our trading businesses also use cookies when you visit Our Websites, to provide you with the services and products We have contracted with them and that are made available on you on Our Websites.  These cookies have been included in the table below.

There are also cookies that our third-party suppliers use when you visit their websites.  These cookies have also been described in the table below.

We recommend that you also visit the third-party suppliers’ websites to find more information about the way they use cookies (links provided in the table below).

Service/Cookie Name





Used by Click4Assistance to identify if the visitor is new or returning, includes historic activities such as when/if a chat has started, hotspot hit or conversion occurred.



Used to hold information about the Click4Assistance tools and proactive rules.



Used by Click4Assistance to determine if the browser allows persistent cookies to be stored.



Used by Click4Assisance to determine if the browser allows session cookies to be stored.



For more information on how Click4Assistance use cookies, see






Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.



Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.



Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.



Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re- appear if it has already been filled in.



Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.



Hotjar cookie. This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show.



Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.



This cookie is set when a page which supports multiple languages on is visited. This allows us to always load the content in the preferred language when available.



Keeps your website session alive.



New Relic cookie which is used to monitor session counts for an application. Read more



New Relic cookie which is only created in browsers that do not support the Navigation Timing API. Read more



New Relic cookie created only when a token is handed out to an end user by the New Relic server. Read more



Google Analytics cookie used to distinguish users. Read more


Duration decided by Optimizely

Cookies set by Optimizely to run tests on Read more

hs*, hubspotutk, hsPagesViewedThisSession, hsfirstvisit

Duration decided by HubSpot

Cookies set by HubSpot to keep track of visitors on Read more


Duration decided by Mixpanel

Cookies set by Mixpanel to run track usage on


Duration decided by Wistia

Cookies set by Wistia for its video player.


Duration decided by Intercom

Cookies set by intercom for its real time support chat system.



For more information on how Hotjar use cookies, see


Adestra 3rd Party Cookie information:

Google Analytics

 Cookies and Usage Data

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

AdWords Remarketing (Google Inc.)

 Cookies and Usage Data

AdWords Remarketing is a remarketing and behavioural targeting service provided by Google Inc. that connects the activity of this Application with the AdWords advertising network and the Doubleclick Cookie.

Display Advertising extension for Google Analytics (Google Inc.)

 Cookies and Data Usage

Google Analytics on this Application might use Google’s Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

Google AdWords conversion tracking (Google Inc.)

 Cookies and Usage Data

: Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on this Application.

Google Tag Manager (Google Inc.)

 Cookies and Usage Data

Google Tag Manager is an analytics service provided by Google Inc.



The Adestra website uses HubSpot to evaluate your use of and for the provision of data collection services. All data collected is stored on HubSpot’s servers securely, you can find out more about this in HubSpot’s privacy policy. By using, you consent to the processing of your data by HubSpot. By completing one of our forms you are consenting to the collection and storage of your data by HubSpot on our behalf. Your data can be removed upon request.



As you browse the Adestra website, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with Adestra. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of AdRoll’s and their partners’ targeted advertising.

Lucky Orange Web Analytics Service


The Adestra site uses the Lucky Orange analytics system to help improve usability and the customer experience. Lucky Orange may record mouse clicks, mouse movements and scrolling activity. Lucky Orange may record keystroke information that you voluntarily enter on this website. Lucky Orange does not track this activity on any site that does not use the Lucky Orange system. You can choose to disable the Lucky Orange Service here. Note, that doing so will disable other features of the Lucky Orange system that this site employs.



We would like to draw your attention to the fact that the Adestra website carries embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. Adestra does not control the dissemination of these cookies and you should check the relevant third-party website for more information about these.

All this cookie information is stored by Adestra to allows us to track our visitors and provide support correspondence (which users can unsubscribe from at any point). This support information will ask if you had any order issues, or remind you when repeat orders may be due. You can find out more regarding Adestra’s cookie policy or have your data removed from the Adestra platform at the following web address Alternatively, you can contact Midcounties COOP' for further support in this area.

5. How We Use Cookies

We use cookies for a variety of reasons. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to Our Websites. It is recommended that you leave on all cookies if you are not sure whether you need them or not, in case they are used to provide a service that you use.


6. Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser - you’ll be able to find more information on your browser’s Help section.  Be aware that disabling cookies will affect the functionality of this and many other websites that you visit.

Disabling cookies will usually result in also disabling certain functionality and features of Our Websites, therefore it is recommended that you do not disable cookies.


7. Cookies We May Set

  • Account-related cookies

If you create an account with Us, We will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out, however in some cases they may remain afterwards to remember your site preferences when logged out.

  • Login-related cookies

We use cookies when you are logged in so that We can remember this. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out, to ensure that you can only access restricted features and areas when logged in.

  • Email newsletters-related cookies

Our website offers newsletter services and cookies may be used to remember if you are already registered, and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

  • Orders processing-related cookies

Where applicable Our Websites offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages, so that We can process it properly.

  • Surveys-related cookies

From time to time We offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our users more accurately. These surveys may use cookies to remember who has already taken part in a survey, or to provide you with accurate results after you change pages.

  • Forms-related cookies

When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.

  • Site preferences cookies

In order to provide you with a great experience on Our Websites, We provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, We need to set cookies so that this information can be called up whenever you interact with a page affected by your preferences.


8. More Information

If you have any queries about the way We may process your personal data, please read our Privacy Policy here:   Alternatively, you can contact our Data Protection Officer: or by post: The Midcounties Co-operative, Co-operative House, Data Protection Officer (Secretariat Group), Warwick Technology Park, Warwick CV34 6DA.

For more general information on cookies, visit